Prudential Locations Releases First Oahu Real Estate Report

HONOLULU (SEPTEMBER 8, 2006) – Prudential Locations today released its first monthly real estate report to help consumers understand Oahu market conditions and to make informed buying and selling decisions.

Hawaii’s residential real estate market is changing. For both buyers and sellers, navigating these new market conditions successfully means understanding the overall market as well as specific conditions and trends happening in their neighborhood. While overall market statistics are widely available from the Honolulu Board of Realtors and other sources, Prudential Locations’ report is the only source for detailed information on the distinct market conditions that exist in each unique neighborhood. Understanding those micro-trends is the real key for consumers to making successful real estate choices.

Prudential’s new monthly report includes statistics on sales volume and median prices for 15 areas, month-to-month comparisons, and trends over the previous three months. The report also offers analysis on current market conditions, with a summary of key trends and forecasts. Prudential Locations is the local expert on the residential real estate market – the firm’s research department has been collecting and analyzing data on the residential real estate market since 1979, longer than any other organization in the state.

“We want buyers and sellers to be able to make real estate decisions with confidence,” said Scott Higashi, Prudential Locations’ Executive Vice President of Sales. “With a changing market, it’s important to have accurate information on prices and inventory before you buy or sell a home, and we want to make this information readily available for consumers.”

Prudential Locations’ newest research shows that market conditions can vary widely from one side of the island to the other – for example, some neighborhoods are still experiencing increased sales and a faster pace of appreciation, while others areas are seeing prices and sales volume level off.

The report also analyzes trends on a “rolling” three-month cycle, which looks at the three most recent months. This gives a more accurate view of the number of sales and the direction prices are heading than looking at month-to-month comparisons. In an area with a small number of sales, for example, large fluctuations can occur month to month, but when viewed over three months, variations in prices and the number of sales are leveled and true market activity is more apparent.

Click here to receive your own copy of the exclusive Prudential Locations Oahu Real Estate report.

NOTE TO MEDIA: Prudential Locations executives are available to comment on the report and on real estate market trends in general. Please call Alyson Helwagen, 531-6087, ext. 2, to set up an interview.

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About Prudential Locations
Prudential Locations LLC is a multi-faceted real estate company with a rich kama’aina tradition in the islands of Hawaii that boasts over three decades of extensive local experience and connections to offer its clients. To benefit customers, the Prudential Locations website, www.PrudentialLocations.com, shows every home, land, condo and real estate listing on Oahu, Maui, Big Island, Kauai, Molokai, and Lanai , with detailed property information to assist its clients.

By being a leader in Real Estate market research and knowledge and continually training more than 250 real estate agents, Prudential Locations produced more than $1 billion in sales in 2005. Prudential Locations was established in 1969 with offices and affiliates throughout the state, and is an independently owned and operated member of the Prudential Real Estate Affiliates, Inc.

Contact: Iva Pawling
Bennet Group PR
Office: 808.531.6087 ext. 3
Cell: 808.228.2997
iva@bennetgroup.com