Marketing Strategies
The days of plopping a “for sale” sign on the front lawn and waiting for offers to roll in are most
definitely over. In fact, Realtors today are augmenting their tried and true home-selling strategies
with enhanced demographic analysis.
Determining who the likely buyers will be for a property, positioning the home to specifically
appeal to those buyers and carefully pricing the property are all critical to gaining a competitive
advantage.
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Attract The Greatest Number Of Qualified Buyers In the Shortest Period Of Time
In the majority of cases, achievement of this goal results in the highest and best selling price.
Your Prudential Locations agent will start with a comprehensive marketing plan
that details recommendations of “must-do” and “would-be-nice-to-do” improvements along with a strategy,
aimed to expose the property to the greatest number of potential buyers.
The Research Department at Prudential Locations is dedicated to taking the guesswork out of selling your home. To determine where potential buyers are most likely coming from, they analyze years of data. Once your Prudential agent understands the mobility patterns of your prospective homebuyers, such as whether the buyer in a particular neighborhood is coming from within that same neighborhood, other parts of Oahu, Asia or the Mainland, they can develop a plan to specifically target that segment of buyers. They can also identify what type of buyer might be interested in your home — investors, first-timers, those looking to downsize, looking to upgrade, looking for a retirement home or a fixer-upper. This knowledge, specifically tailored to your property, will zero in on how to best prepare your home to meet that buyer’s needs.
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Preparing Your Home For Sale Is More Than Just Addressing Cosmetic Issues
With tighter lending standards, there are certain issues that can prevent a new loan being issued for
the purchase of your home. Some of these issues, if you knew about them upfront, could be addressed
so they don’t pose a problem down the road. Prudential Locations will review your situation to
ensure there is no likely cause for loan denial. There are numerous “non-conforming” attributes
that can cause difficulties.
One example, is the case of a buyer who couldn’t get a loan because the electrical wiring had not been
properly permitted and wasn’t up to code. Working with a trained Prudential Locations agent is a good
step in avoiding pitfalls like these.
Talk to a Prudential Locations Realtor to find out more about what goes
into developing a personalized comprehensive marketing plan for your home.